Another reflection from my recent visit to the U.S.: While in Europe cellular towers and antennas can be spotted easily and everywhere be it both in cities and countryside, I was a bit astonished to only rarely notice them in the U.S!?
After a couple of days I figured out why: Many of the antennas are put directly on walls of taller buildings instead of on top of buildings and are sometimes even camouflaged. The sophistication ranges from using a similar color as the building up to painting the house's brick structure on the antennas itself. Not sure if the trend continues as I saw quite a few examples of camouflaged antennas on buildings and the usual grey antennas on the top of the building, probably newer and by another operator. No longer a need for hiding them?