Vodafone To Trial Image Recognition Search

While waiting for the train this morning I read on Intomobile (sorry, can't provide the link when moblogging) that Vodafone Germany will start an image recognition search trial in cooperation with news tabloid "Bild". Readers can get more information on specially tagged articles (and maybe advertisments) by taking a picture and sending it to a Vodafone image recognition server. The server analyzes the picture and returns the requested information (I assume by MMS). That sounds very much like the technology from Barcelona based company DAEM Interactive. If that's you, well done and lots of success! For the sake of the project I hope Vodafone thinks a bit about pricing before launching the project. The standard price of 39 euro cents for an MMS would be a major showstopper.