Web 2.0 Community Now Also Doing The Advertising For Products They Like?

Here is an interesting blog entry on the Nokia Beta Labs Blog: Tommi reports about the recent coverage of Nokia SportsTracker (which I like very much by the way) in Newsweek and about a YouTube advertising video that came out of the blue. Looks like it was not being done by Nokia!? Is the web 2.0 community now also coming up with the advertising for products they like? Incredible!

Comments

[James]

That's not the only thing they've brought out. Online advertising revenues are set to reach $80 billion by 2010. I wouldn't be surprised to see pop up adverts alongside their new Real Time Alerts.

[Tommi Vilkamo]

Correction: I just learned that it was made (subcontracted) by Nokia for a campaign. If it would have been user-created, that would have been a story :)

[Chris Vail]

The internet makes it possible to completely invert the commercial relationship. That is, the consumer can pull together the information needed to make a purchase decision, rather than the passive consumer is motivated by the advertizement to buy something. The consumer increases his/her efficiency (by not buying hyped "junk" that is never used), and producers who adapt to this model reduce advertizing costs per sale. Of course there is money to be made facilitating this new relationship (think eBay). But consumer generated commercials? Why? More likely, consumer generated parodies that the advertizer won't like...

[Chris Vail]

The internet makes it possible to completely invert the commercial relationship. That is, the consumer can pull together the information needed to make a purchase decision, rather than the passive consumer is motivated by the advertizement to buy something. The consumer increases his/her efficiency (by not buying hyped "junk" that is never used), and producers who adapt to this model reduce advertizing costs per sale. Of course there is money to be made facilitating this new relationship (think eBay). But consumer generated commercials? Why? More likely, consumer generated parodies that the advertizer won't like...