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Antoine RJ Wright

I used to have one on my site, but like you I questioned the usefulness of this. I have since embarked on a different strategy, and this seems to work well.

That strategy is that whenever I am using or communicating disposable items (business cards, announcements, etc), that I use QR codes as a means to merge print-digital associations where an implicit URL might have less significance. For example, the print version of my business card shows no text, but only shows the QR code which is a downloadable vCard itself.

With most of the world missing the initial impact of QR codes, and the quickly approaching image recognition feature coming into mobile and pocket cameras, QR might end up being resigned as a bridge to AR/VR effects. Which isn't bad, but it does mean that implementations need to be more thoughtful than just "throw a stamp on it."

Christian Seifert

Instead of putting a QR code on your site, why not use a shortened URL instead?

This is way more easy to comprehend and can also be used in case you're not too familiar with your phone's QR code reader capabilities...

is working right now...


I'm not sure why QR codes have not taken off. I remember them being quite useful when I was living in Japan. A single QR code in an advertisement could load a map that would tell me how to get from the rail station to a restaurant, and it would have a coupon as well that I could show the staff for a discount.

I think the fact that the handset manufacturers and the operators don't include the reader on their devices makes a difference. Almost all domestic handset producers in Japan have a QR code reader installed by default.

Although I had to download and install a QR code reader on my Nokia N73. My Toshiba and NEC handsets, though much more inferior to N73, had the QR code reader available in a top level menu.

Smart phones may make the QR cdoe irrelveant, though. Most handset software in Japan is very primitive compared to the Symbian, RIMM, Android, Windows Mobile or iOS. Propietary portals like ezWeb or iMode are still quite popular versus the open Internet.

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